Close menu
Stori Brymbo is a unique visitor attraction in North Wales that takes visitors on an extraordinary journey through over 300 million years of natural, industrial, and human history. Located on a site that once housed one of the UK’s most significant ironworks and fossil discoveries, Stori Brymbo is more than a museum — it’s a regeneration project rooted in community engagement, environmental stewardship, and heritage preservation.
With the aim to celebrate local identity, inspire future generations, and build a sustainable future, Stori Brymbo connects nature, industry, and people through a mix of storytelling, outdoor exploration, and educational experiences. When we first partnered with them, they had a bold vision — but only a logo to express it.
Stori Brymbo had the raw materials of an incredible brand — a meaningful logo and a compelling mission — but they needed a way to communicate their story visually across all visitor touchpoints.
They required:
A cohesive visual identity for a range of locations and experiences across the site
Branded materials that could educate and excite visitors of all ages
Designs that were visually distinct for each location, yet clearly connected under one umbrella identity
A practical, flexible system for environmental signage, wayfinding, and promotion
All of this had to support their goals of community regeneration, heritage preservation, and visitor engagement.
.
As a design agency rooted in North Wales, Made With Zeal understood both the cultural richness and visual diversity of the Brymbo area. We worked closely with the Stori Brymbo team to translate their narrative into a unified and dynamic brand experience.
Our process included:
Expanding their brand beyond the initial logo into a full design language including typography, colour palette, iconography, and layout systems
Designing a suite of outdoor billboards and signage to tell different chapters of the Story Brymbo journey
Creating individual visual identities for site highlights like the Fossil Forest, Duck Pond, Lodge Valley Park, and the Main Entrance Welcome Board, while ensuring all designs remained cohesive under the main brand
The transformation was both visual and experiential. Each Stori Brymbo location now features custom-designed signage that tells its story with clarity and creativity, while working seamlessly with the overarching brand.
Highlights include:
A striking Main Entrance board that welcomes visitors and introduces the full Brymbo story
Site-specific designs for the Fossil Forest, Duck Pond, and Lodge Valley Park that celebrate each area’s unique features
A unified brand style that’s instantly recognisable across print, signage, and digital media
Engaged community members and local partners who now feel more connected to the evolving site
This project is a powerful example of how strategic design can support place-making, regeneration, and education. From branding and environmental signage to community engagement, design plays a key role in helping organisations like Stori Brymbo connect the past with the future.
If you’re working on a heritage site, public project, or community-based initiative, Made With Zeal can help you develop a brand that’s not only beautiful but meaningful.
We specialise in graphic design and web design that inspires action and strengthens community ties—across North Wales and the North West of England.
Contact us today to bring thoughtful, strategic design to your next project
We collaborate with a diverse range of clients to create standout visual identities. Every logo you see here was custom designed by Made With Zeal.
