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Chilly Cow is a family-run, award-winning ice cream maker renowned for its handcrafted dairy ice cream, made from milk produced on their own farm. Over the years, Chilly Cow has built a loyal following and become a proud example of quality, craftsmanship, and brand personality.
We have worked closely with Chilly Cow for several years, helping to shape and develop their brand identity and overall look and feel. As the team looked to elevate their digital presence, they decided it was time to upgrade to a modern e-commerce website using WooCommerce. This allowed them to sell their artisan ice cream online while ensuring their website reflected the same quality and personality as their marketing collateral. From design support to ongoing creative strategy, we’ve helped Chilly Cow maintain a strong, cohesive brand voice while expanding their online reach and visibility.
While Chilly Cow’s previous website served its purpose, it no longer reflected the personality or quality of the brand. The site didn’t showcase their story or connect emotionally with visitors — and it lacked the SEO structure needed to compete in the artisan food market.
Our challenge was to design and develop a modern, on-brand website that would:
Capture Chilly Cow’s fun, friendly personality through digital design
Strengthen brand recognition for an artisan food business
Improve SEO performance and organic search visibility
Deliver a seamless, mobile-first user experience
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We built on our existing brand knowledge, refining and evolving the look and feel to align with Chilly Cow’s growing reputation. Every design choice was grounded in their personality — playful, honest, and unmistakably Welsh.
Our design team crafted a fresh, engaging website full of character. From bright colour palettes and bold typography to hand-drawn-style details, every element reflected the charm and humour behind the Chilly Cow brand.
We ensured the website performed as well as it looked by prioritising fast-loading pages, mobile accessibility, and a smooth user experience. Using WooCommerce, we built a fully functional online shop, allowing Chilly Cow to sell their artisan ice cream directly to customers.
We simplified the user journey, ensuring visitors could easily explore products, find stockists, and learn about Chilly Cow’s story — all within a responsive, mobile-friendly experience.
The redesigned Chilly Cow website is a vibrant, character-driven reflection of the brand. Our long-standing relationship meant we could create a site that felt genuine, capturing their essence while driving measurable results:
A stronger, more cohesive brand identity online
Improved organic SEO rankings and discoverability
Enhanced user engagement and browsing experience
A digital platform that truly reflects Chilly Cow’s personality and pride
The result is a website that not only looks great but also works hard — blending creativity, strategy, and performance.
This project is a perfect example of how a long-term partnership between a digital design agency and a local artisan brand can lead to meaningful, lasting growth. By combining creative design with strategic SEO, Made With Zeal helped Chilly Cow strengthen their brand, improve online visibility, and connect with their audience in a more personal way.
We specialise in graphic design and web design that inspires action and strengthens brands—across The globe.
Contact us today to bring thoughtful, strategic design to your next project.
We help food brands, and beverage businesses worldwide stand out with bold graphic design and high-impact website design. From eye-catching logos to modern, responsive websites, we create digital experiences that strengthen your food brand and boost your online presence. At Made With Zeal, we turn culinary ideas into design that gets noticed — and remembered.
