New look for Primary schools across Wrexham

Wrexham Council

Wrexham Council

Client: Wrexham County Borough Council & Larder Cymru

Service Area: Graphic Design | Illustration

Location: North Wales, UK

Wrexham County Borough Council supports 58 primary schools that reflect a wide range of ethnicities, languages, and educational needs. With the support of Larder Cymru, the Council aimed to create a visually engaging and culturally inclusive school menu that could educate children on healthy eating and food origins.

Recognising the important role schools play in promoting healthy habits and cultural understanding, the Council is committed to initiatives that improve pupil wellbeing and foster inclusivity. With growing awareness around food sustainability, child nutrition, and the benefits of celebrating local produce, Wrexham Council sought to modernise its approach to school meal communications.

In partnership with Larder Cymru, an organisation focused on connecting local food systems with education and public sector institutions, the Council set out to reimagine the school menu—not just as a list of meals, but as a tool for learning, engagement, and cultural representation.

The Challenge

The previous school menu had been distributed for years as a basic black-and-white Word document. It failed to capture the colour, flavour, and diversity of the meals being offered.

“We felt it didn’t visually reflect the appeal or variety of the meals provided.”
— Wrexham County Borough Council

The Council had three main objectives:

  • Promote Welsh produce and locally sourced ingredients

  • Highlight vegetarian and healthy eating options

  • Encourage children to eat more fruit and vegetables through engaging, educational visuals

.

Our Approach

As a design agency based in North Wales, Made With Zeal drew on deep regional knowledge and prior experience designing for Welsh food and education brands.

“Drawing on our experience designing for local Welsh food brands, we created colourful, engaging Wrexham school menus that captivate children while showcasing the Welsh ingredients in each meal.

The menus are both fun and educational, helping students connect with the food they eat.

We’re proud to have created a menu that not only celebrates Welsh food but also inspires and educates the next generation.”

Lowri Vaughan Williams, Partner at Made With Zeal

Community-Led Design

To ensure the design was well-received by its audience, the Council led an inclusive consultation process:

“Helen Jones from the Healthy Schools team consulted with several primary school councils and parent groups throughout the design process.

The designs were well received, with each group reviewing three options and voting for their favourite.”

The Result

The new school menu design was vibrant, inclusive, and educational. Key outcomes included:

  • Clear visual communication of food types and sources

  • Boosted interest in vegetarian and fruit-based dishes by introducing ‘Star Choices’—meals highlighted with fun, custom star graphics to stand out and encourage children to try healthier options. The playful design made the meals especially appealing to kids

  • Improved parent engagement with menu content

  • Smooth adoption across all 58 schools

  • Positive reception from pupils and staff

To read more about this initiative, please refer to Larder Cymru’s Best Practice Report.

Why This Matters

This project shows how good design can go beyond aesthetics to deliver real-world educational and behavioural change—especially when working within public sector budgets and frameworks.

If you’re a local authority, educational institution, or community organisation, Made With Zeal brings the creativity, empathy, and professionalism needed to bring your mission to life.

Let’s Work Together

We specialise in graphic design and web design that inspires action and strengthens community ties—across North Wales and the North West of England.

Contact us today to bring thoughtful, strategic design to your next project.

“Made With Zeal delivered exactly what we needed: designs that are not just attractive, but meaningful. The menus now reflect our values and help us better connect with our school communities.”

Project Coordinator, Wrexham County Borough Council

Some of the latest brands we have worked with…

We’re proud to support North Wales businesses with professional graphic design and web design services. From creating standout logos to building modern, responsive websites, we’ve helped local companies strengthen their branding and online presence. If you’re looking for expert North Wales graphic design or North Wales web design, Made With Zeal is here to help your business shine.