Purple Moose

About Purple Moose brewery | Y Bragdy Mws Piws

Y Bragdy Mws Piws / The Purple Moose Brewery is a ’40-Barrel’ micro-brewery  Based in the town of Porthmadog, North Wales, close to the mountains of Snowdonia they are known throughout the UK (and further afield) for their superb beers and innovative brewing. They have been Brewing since 2005  and have now a selection of beer that is loved everywhere.

How we helped

Brand

The brewery has recently expanded their core range of beer, to coincide with the launch of their new range they wanted a new take on their mascot and brand mark the Purple Moose. Firstly we were commissioned by the brewery to develop a new identity for these new modern craft beers. The new range is fresh and has bags of attitude, to reflect this we needed to inject some of this verve into the Purple Moose! The first port of call was good old pen and paper, we drew ‘lots’ of animated versions of the Purple Moose, all different shapes and sizes and all with different attitudes!

Throughout this process we were always consulting with the brewery to ensure that the look and feel was correct for their new venture. Many drawings later we settled on a winner, the drawing depicts a Moose punching through the page, he is a bit grizzly looking and ready for action – perfect! After we had got the shapes down we took the drawing into illustrator and digitised it, then started to produce the new look and feel logo, the end product is a bespoke character with tonnes of movement and attitude, perfect for modern tasty craft beer.

Retail website

The team at Purple Moose realised that their website needed a refresh, it needed to look great and work flawlessly with a focus on marketing in order to convert visitors into customers. Their branding was complete, but their online presence didn’t do them justice. They needed somewhere for their customers to visit and purchase easily online.

Our team worked on wire-frames and then full visuals for the new eCommerce website before our developers began coding and testing. We’ve kept page-load speeds and website size to a minimum throughout, with a persistent focus on flawless user experience using gorgeous hand drawn illustrations of the product.

With Shopify as the backbone to the website, we’ve designed and built a one-page showcase website that features a full blog as well as a shopping cart, checkout, order management and dispatch system. The website is fully integrated with a payment gateway that allows customers to pay online too. The website allows users to browse the Purple Moose products with ease whether you are on a mobile device or desktop, the experience is smooth clean and concise. You cant help but leave with a few bottles of lovely Welsh gold (or dark stuff).

 

Visit the website

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