What does 2025 hold for design?

Design Trends

The graphic design landscape is constantly in flux, and 2025 promises to be a thrilling year for creative minds!

Whether you’re a seasoned designer, a business owner seeking a fresh visual identity, or simply someone who appreciates captivating visuals, staying abreast of emerging trends can ignite your creativity and fuel your next inspiring project.

We’re diving into the key design trends poised to dominate the coming year. Expect a captivating blend of cutting-edge technology, bold artistic expression, and a deeper focus on meaningful connections.

“There’s a noticeable return to basics in design, with many designers embracing human and natural elements as inspiration for their experiments with form and typography.”

David Price – Partner – Made with Zeal

 

These trends are not merely fleeting styles; they’re shaping how brands communicate, differentiate themselves, and forge stronger bonds with their audiences. By embracing these evolving trends, brands can cultivate a visual identity that is not only visually striking but also deeply resonates with their target audience, ensuring enduring relevance in a dynamic and ever-changing market

So, take these trends with a grain of salt. You don’t need to drop what you’re doing and follow them to a T —  but it’s useful to know what’s popular at the moment and what seems to be resonating with today’s often-influenced audience.

 

“Let your design’s core intention guide your choices, and allow trends to complement, not dictate, your vision. The designers at Zeal aren’t afraid to break the rules and redefine what’s possible in design.”

Lowri Vaughan Williams – Partner – Made with Zeal

01. Collaborating with AI

In 2025, AI is destined to be the ultimate design assistant for every designer.

This collaborative approach unlocks the potential for more dynamic, surreal, and unexpected design outcomes

We have been collaborating with AI for some time, eager to witness the evolution of this design partnership.

 

02. Minimalism

There’s no way we could skip Not Quite Minimalism — the trend that took over in the summer of 2024.

It plays on minimalism’s love for space, clean lines and uncluttered layouts but cranks up the volume with bold fonts and vibrant colours.

The reason this trend is blowing up is pretty simple — it’s bold enough to catch your eye but still keeps things modern and sleek, making it perfect for brands that want to stand out or appeal to younger audiences.

03. Digital scrapbooking

Well, that nostalgic charm is about to infuse graphic designs in 2025. We are bringing the charm of old-school scrapbooking into digital design.

Imagine a website adorned with polaroid-inspired textures, its text penned in a whimsical, hand-drawn font. This trend isn’t just about aesthetics; it’s about evoking emotions, fostering connections

Kiehl’s incorporates scrapbooking flair in their packaging and design. The skincare brand frequently adds vintage botanical drawings and handwritten labels into their packaging, giving it a nostalgic scrapbook charm.

04. Hand Drawn Illustrations

A powerful way to boost authenticity in graphic design is through unconventional, hand-drawn illustrations.

These artistic elements go beyond polished visuals, bringing out the originality of a brand or concept that today’s consumers crave.

We are leaning into sketchy lines, imperfect shapes, and bold colours to add personality and spontaneity to animations, creating visuals that feel fresh and real.

05. Motion Graphics

From subtle animations on websites to looping videos on social media, movement draws people in.

Expect to see kinetic typography, 3D animations, and interactive photo visuals becoming more mainstream in 2025 and beyond.

Get ready for a revolution in digital! Animated graphics are taking center stage, helping creators and marketers bring narratives to life and captivate audiences like never before.

What’s your favourite?

If you’re looking for a new look or want to update your current brand, just get in touch.

Dont let your brand get left behind!

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