From Vine to Icon

Vale Vineyard’s Brand & Logo Design

Overview

Our approach combines brand design, logo design, and label design to create identities that don’t just look good, but do justice to what’s inside the bottle.

Vale Vineyard sits on the lower slopes of the Clwydian Range, in the heart of the Vale of Clwyd, North Wales, growing grapes and producing award-winning wines shaped by a genuinely unique microclimate and terroir.

As an independent Welsh vineyard producing still and sparkling wines, Vale Vineyard needed a brand mark that could carry that sense of place supported by strong brand design, logo design, and label design.

Together, we developed a logo icon built around the vineyard’s setting, designed to anchor the identity across every bottle in the range.

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The Challenge

Vale Vineyard’s range spans still whites, reds, rosés, and sparkling wines,  each with its own character, but all needing to sit under one recognisable mark. The logo needed to:

  • Capture the sense of place, the slopes, the vines, the Vale of Clwyd itself
  • Feel distinctly Welsh, without leaning on cliché
  • Work as a standalone icon, recognisable at a glance across different labels and varieties
  • Reproduce cleanly at small scale, from bottle to embossing to social profile
  • Read as premium and considered, in line with an award-winning small-batch producer

Our Solution

We developed a logo icon rooted in the landscape the wine comes from distilling the vineyard’s rolling slopes and vines into a simple, memorable mark.

  • Concept development exploring the vineyard’s setting, terrain, and grape varieties as a starting point for the icon
  • A refined, standalone mark designed to work independently of the wordmark, so it can anchor the brand across formats
  • Scalable, versatile artwork, built to hold up from small-scale label application to larger brand touchpoints
  • A design that feels rooted in place, while still reading as modern and premium

Working closely with the Vale Vineyard team, we were able to get under the skin of the brand, the vines, the varieties, the place and turn that into a mark that feels considered from every angle.

The Result

  • A distinctive logo icon that anchors the Vale Vineyard identity
  • A mark that captures sense of place without feeling dated or clichéd
  • A flexible identity ready to apply consistently across the full range
  • A stronger, more recognisable brand presence for an award-winning Welsh vineyard

Get in touch to discuss your next project. Whether you’re looking for brand design, logo design, or label design, we’d love to hear from you.

“Made With Zeal took time to understand our product before producing a beautifully original and professional brand package. They provide a swift and detailed service with our label design requests. Thank you for a first class service team Zeal”

And when we partner with clients long-term, we don’t just deliver projects, we become part of the team.

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