Over the past month we have been working closely with the folks over at the Point of Ayr Holiday Park. We’ve been working on many aspects of their brand but this post is primarily focused on the brand mark.
Point of Ayr Holiday Park has been operating for over 60 years, they are a somewhat permanent fixture in the sunny town of Talacre, they offer the promise of sun, sand and relaxation to their many loyal holiday park clients.
When we were asked to look at their logo/brand mark we had to consider many things, the logo had to tell a story of the area and also convey the unique atmosphere that is palpable at the park, we worked with a great team at Coya Marketing on the history behind the brand and Talacre.
We went through a number of iterations to get the look and feel just right, we wanted to include key iconography (what’s more iconic that the Point of Ayr lighthouse?) and we really wanted to make a statement with colour, we wanted to the new mark to be vibrant and modern.
Have a look through the designs and let us know what you think!
If you have any graphic design requirements get in touch!