New Year, new design trends

Drop shadows & depth

Who doesn’t love a drop shadow??

Flat design is so 2017!, welcome back our humble ‘drop shadow’ friend! not your usual grey subtle shadow that highlights a button… no no no we have been playing with vibrant colour gradient shadows more than ever to create depth and the illusion of a world beyond the screen.

Vibrant, Saturated, Colourful, Clashing

2018 is going to be a colourful one! Monitors and mobile screens have such a wide colour gamut these days so why not take advantage of that!? Lets design with vibrant hues and maybe even clashing colours! Dynamic use of colour will certainly promote a brand and attract the attention of your audience.

Custom illustrations

Illustrations are great, versatile media for websites and if you haven’t got some custom design illustrations for your brand, shame on you.

Here at Zeal we create unique illustrations for our clients, we think its so important for a business to have their own distinctive look even down to the icons they use. We design, draw and illustrate custom icon packs for clients to use throughout their marketing collateral (just take a look at our Instagram and you will see some of our bespoke illustrations).

Asymmetrical, non uniform layouts

We have so much monitor real estate to play with these days, lets use some of this space and get creative! In 2018 lets throw away the constraints of ‘modern responsive’ web design, we want to shift away from the formulaic, uninspiring churn of 2017 – its all about being different. Here at Zeal we like to think out-of-the-box, we are always trying different layouts and ways to best present you to the world. Lets not be sheep in 2018! be disruptive!

Big, bold typography

Typography is such a powerful visual tool it creates personality, evokes emotion and sets the tone of your website.

2018 will take full advantage of this, with web pages featuring large and impactful headers using creative typefaces, it is so important you get this right! the wording on your website conveys important information about your company so combine this with a great typeface and you’re already ahead of the game.

Mobile first

Mobile browsing has now officially surpassed the humble desktop computer, almost everyone these days shops and orders on their smartphone. Website needs to be accessible and easy to use on a multitude of connection speeds, devices or browsers. We create seamless experiences regardless of the device you use. The best way to start the web design process is by considering mobile first!

Custom animations

Animation is great tool for conveying complex ideas or solutions, your users (or clients) will thank you for a well thought out animation piece. If a static picture is worth a thousand words how many words is a moving picture worth??


Gradients are making a big comeback in 2018.

Lets use colour to wake up the web! Gradients can spice up type, photography or can be used purely to create a sense of fluidity on a page. Combining colours is tough to get right but if done well gradients bring a page to life!

With bright colours, custom animations, loud type and a plethora of new tools to play with, 2018 is going to be a crazy year to be a web designer.

Contact us to get your business on track with the new trends, don’t get left in the dark ages…. drop us a line here.