New Purple Moose Brand

Purple Moose are a multi award winning brewery.

Based in the town of Porthmadog, North Wales, close to the mountains of Snowdonia they are known throughout the UK (and further afield) for their superb beers and innovative brewing. The brewery has recently expanded their core range of beer, to coincide with the launch of their new range they wanted a new take on their mascot and brand mark the Purple Moose.

We were commissioned by the brewery to help with the new brand┬áprocess. The new beer range is modern, fresh and has bags of attitude, to reflect this we needed to inject some of this verve into the Purple Moose! The first port of call was good old pen and paper, we drew ‘lots’ of animated versions of the Purple Moose, all different shapes and sizes and all with different attitudes!

Throughout this process we were always consulting with the brewery to ensure that the look and feel was correct for their new venture. Many drawings later we settled on a winner, the drawing depicts a Moose punching through the page, he is a bit grizzly looking and ready for action – perfect! After we had got the shapes down we took the drawing into illustrator and digitised it, then started to produce the new look and feel logo, the end product is a bespoke character with tonnes of movement and attitude, perfect for modern tasty craft beer.

Anyway take a look at the images and some of the steps in the process.

If you have a creative brief that requires a bit of ‘attitude’ – drop us a line here.