If you’re a new start-up or small business it can be difficult to see why you should invest in branding.
You’re not trying to battle with the big brands but who says you won’t be in the future? Starting strong with a clear and defined brand identity sets you in good stead for success.
The most profitable and successful global companies are instantly recognisable through their brand. From Apple to Google to Coca Cola, each has an obvious visual impression which jumps into the mind when you think of them. Without their strong brand identity, these companies would not have reached such great heights
Creating a strong brand gives you the reputation as an expert in your field. Investing in branding shows you take yourself seriously. Customers will begin to believe you’re better than the alternatives. Establishing creditability is key to this and a defined brand is central to credibility. Showcasing your strengths in business will mark you out as something a bit special.
Higher Calibre Clients
When you first start-up you’ll find yourself performing repetitive tasks, essential to building your brand. Once your brand is strong and this is centrally due to your brand identity. Your message can be clear, concise and directed specifically at the target customer you have already attracted. Your targeting is more focused and you can build up a loyal customer base who wouldn’t dream of going elsewhere.
When I say value, I mean perceived value. When people get to know your brand and you’re considered an expert in your field, charging more for your products or services comes naturally. People will pay more because you’re perceived to be better than the competition. A weak brand and low prices may put customers off, they’ll want to know why you’re so comparatively cheap and potentially be distrustful of you because of this.