Levant is a new bar & restaurant fuses modern and western cuisine.
The restaurant uses spices and cooking techniques taken from the east with modern western cuisine, a combination that will surely delight the senses and the taste buds!
The folks at Levant needed us to develop a house style and brand mark which they could then apply to key restaurant artwork and collateral such as food and drinks menus. We spent some time researching the Levant and the Silk Route and started pulling together visuals with influences taken from indigenous foods and wildlife. After some experimentation we concluded that a lithograph drawing style would speak of the atmosphere, elegant setting and creative cuisine on offer at the restaurant (you can take a look at some of the artwork on this page).
A lot of this aesthetic is achieved by the font we decided to use, it has clean and modern lines but also has impact and is immediately recognisable
We developed the brand mark alongside the house style as the two components obviously go hand in hand and need to compliment each other. For the brand mark we developed something recognisable, clean and modern. A lot of this aesthetic is achieved by the font we decided to use, it has clean and modern lines but also has impact and is immediately recognisable. After iterating on the logo motif we decided that an animal of the Levant would be memorable (there are many interesting animal species indigenous to the area) we tried a number of combinations and finally settled on the friendly Gazelle – she compliments all of the other brand work and certainly adds charisma to the final brand mark!
We produced all of the graphics for the outside of the restaurant, the menus (drinks and food) invites and all social media graphics – take a look and let us know what you think!