Alf Jones

About Alf Jones

Alf Jones Cycles (Alfs) is the largest cycle retailer in North Wales, they serve cyclists of all disciplines, ages and abilities and have been trading since 1955.

How we helped


One of our specialist areas is leisure and lifestyle products so it was ‘right-up-our-street’ when we got asked to re-imagine the Alf Jones brand. Alf Jones has been at the forefront of the cycling business for a long time, most people who ride a bike know about Alfs and the team that work there. With this in mind it was super important that we imbue the new brand mark with all of that professionalism, personality and forward thinking. After a number of consultations we began iterating on key concepts and ideas, it wasn’t long until the brand mark started to take shape. I really think the results speak for themselves the new brand mark will stand Alfs in good stead for now and the future.


The old Alfs website had done an awesome job but needed an update, the aim of the rebuild was to showcase the extensive range of bikes that Alfs have in-store, also, it was to give the awesome staff at Alfs a platform to engage with their customers.

We built a responsive & modern website on-top of a custom WordPress install. The website allows the team at Alfs to catalogue all of the bikes & products available in store, to compliment this we built a custom filtering system that allows users to search for bikes in a organised and natural way, when a user reaches an end point there is always clear and clean contact details so the discussion can be carried on with a member of Alfs staff. As well as showing off the huge store in Wrexham, we took advantage of WordPress’ powerful blogging system so the staff at Alfs could update customers with all the cool activities that are going on in-and-around the store.

Visit the website

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